enDevelopment is formed by the Greek preposition en, which means "being or remaining within," combined with "development." enDevelopment recognizes that product development is a dynamic process, so we strive to bring the best products to market while relentlessly pursuing development of the better and best versions.
enDevelopment also represents the combination of "end" and "development," which reminds us that solution design and development are always to be conducted with the end-user in mind.
enDevelopment is led by a core team of professionals with deep experience in software development, design, product development, innovation management, and personal finance.
enDevelopment's approach to business recognizes the necessity of beginning with the right leadership team, the efficiency of utilizing the expertise of external partners, and the value of leveraging existing technology and solutions.
The following quote aptly expresses enDevelopment's business philosophy:
"First figure out your partners, then figure out what ideas to pursue. The most important thing isn't the market you target, the product you develop, or the financing, but the founding team. Starting a company is like scaling an unclimbed face--you don't know what the mountain will throw at you, so you must pick the right partners, who share your values, on whom you can depend, and who can adapt."
- Jim Collins (Fortune, 2/07)